Sunday, 2 July 2017

OnePlus 5 and the hype

This week I watched a view by a Hungarian YouTuber who runs the Techaltar channel.

In some ways it's an unusual channel because it rarely does tech reviews but instead talks about the business models and strategies adopted by companies to sell their product. The channel does definitely make you think.

Recently one of the big tech launches for enthusiasts has been the OnePlus 5. Oneplus has established itself as the company that never settles, creates smartphones as affordable flagships at budget pricing, and has whacky advertising. Moreover it styles itself as a startup business.

Their product might be great but how does the image match up to reality. Techalter does a good summary of why it's not quite as simple as it appears.




If you are interested in the detail of smartphone companies story then it's a well put together alternative view of OnePlus.